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Distance Education Degree
Online Degrees in Marketing Management
Online degrees in marketing management from accredited universities and colleges like Bellevue University and Western Governors University.
Marketing management is the practical application of marketing techniques. Marketing management involves the analysis, planning, implementation, and control of programs designed to create, build, and maintain mutually beneficial exchanges with target markets. The marketing manager has the task of influencing the level, timing, and composition of demand in way that will achieve organizational objectives.
Marketing management is crucial to the overall success of any organization, whether it is for-profit or non-profit. Marketing management positions will enjoy 18-26% growth over the next decade or so, due to increased technology, international competition, and changing consumer demand.
Effective marketing management requires hard-working people who can manage a team, analyze market trends, and implement strategic changes whenever the markets call for them.
A marketing management degree usually includes coursework that emphasizes advertising, market segmentation and strategy, product development, pricing, promotion, distribution, market research, and consumer behavior. Some programs will include courses in electronic marketing or online marketing, and international marketing. Many programs end with a capstone project that integrates the skills and disciplines learned throughout the program.
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Featured Schools For Online Marketing Management Degrees
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Western Governors University
Bachelor of Science in Marketing Management
A great program for marketing and sales professionals. The B.S. in Marketing Management gives you a wide range of marketing expertise encompassing strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing areas. It prepares you for multiple career options in marketing, promotion, and sales management.
Accreditation
WGU is nationally accredited by the Distance Education and Training Council (DETC). The WGU Teachers College is the first and only online provider of teacher education to receive accreditation from the National Council for the Accreditation of Teacher Education (NCATE).
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Bellevue University
Bachelor's Degree in Marketing Management
The Bachelor of Science in Marketing Management degree prepares students to assume a leadership role in marketing virtually any organization. In addition to foundational marketing concepts and tools, students gain the communication, analytical and leadership skills, as well as knowledge needed to succeed in marketing management. Graduates of the program work in a wide variety of public and private organizations, including positions related to product development, research, distribution, advertising, and many other fields in the marketing industry. The program format provides an environment for students to expand their knowledge of marketing by building on their own and others’ experiences, enabling direct application of course material.
Accreditation
Bellevue University is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools.
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